If I were to attempt to pull out certain bits of wisdom about market positioning, one bit would be about success through differentiation. “Me too!” is a normal human trait; in fact that’s one of the drivers of market success… but from a customer perspective. One guy buys it, and then everyone else says “me too!”.
But when you’re the seller, it’s different. Sure you can set up shop in the [insert_industry_here] district alongside twenty others just like you. If your operations are intact, you can eek out a fair share of that market.
That approach has its natural limits. So at a certain point, jumping in with a “me too!” approach will only mean that as you join the already ignored marketplace, “you too” will be ignored.
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